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Imagine the places you could go – RV campaign

Marketing avenues used for this campaign included:

  • Direct mail
  • Social media
  • Email blasts
  • Online & mobile banking
  • In branch marketing monitors
  • Website page
  • Blogs
  • Video
Who was targeted?
  • Members within a 300 mile radius of Yosemite National Park, Yellowstone National Park, and Bryce Canyon National Park.
  • Members who did not have an RV loan with OE Federal
  • Members who’s age ranged from 35-65

$7,578,462 in loans generated

57 RV’s purchased

25 RV National Park passes given