Imagine the places you could go – RV campaign
Marketing avenues used for this campaign included:
- Direct mail
- Social media
- Email blasts
- Online & mobile banking
- In branch marketing monitors
- Website page
Who was targeted?
- Members within a 300 mile radius of Yosemite National Park, Yellowstone National Park, and Bryce Canyon National Park.
- Members who did not have an RV loan with OE Federal
- Members who’s age ranged from 35-65