Imagine the places you could go – RV campaign

Marketing avenues used for this campaign included:

• Direct mail
• Social media
• Email blasts
• Online & mobile banking
• In branch marketing monitors
• Website page
• Blogs
• Video

Who was targeted?

• Members within a 300 mile radius of Yosemite National Park, Yellowstone National Park, and Bryce Canyon National Park.
• Members who did not have an RV loan with OE Federal
• Members who’s age ranged from 35-65